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S&P Global Mobility

Automotive Brand Loyalty Increases During First Half of 2024

Automotive Brand Loyalty Increases During First Half of 2024

For the first time in several years, the number of people buying a new vehicle remained loyal to the brand of car, truck or SUV they were getting out of. According to S&P Global Mobility, the first half registration data showed 52.5% of buyers remained loyal — a 1.9% increase on a year-over-year basis. Find out more at Headlight.News.