For the first time in several years, the number of people buying a new vehicle remained loyal to the brand of car, truck or SUV they were getting out of. According to S&P Global Mobility, the first half registration data showed 52.5% of buyers remained loyal — a 1.9% increase on a year-over-year basis. Find out more at Headlight.News.
![Automotive Brand Loyalty Increases During First Half of 2024](https://headlight.news/wp-content/uploads/2024/07/Cadillac-Escalade-buyer-1080x675.jpeg)