After delaying billions of dollars in investments, Ford is shifting its EV strategy to put more focus on smaller, more affordable models – but ones that will also deliver quick profits, CEO Jim Farley said during an automotive conference in New York on Thursday. EV...
With EV sales growth flattening out, automakers are struggling to find ways to charge them back up. A critical step will require the launch of new, affordable models like the Model 2 Tesla reportedly is developing. During an earnings call, Ford CEO Jim Farley said he’s not planning to cede the market to his rival, revealing that the second-largest Detroit automaker has a “skunkworks” project underway to develop new EVs that could match, perhaps even undercut what Tesla is working on.
Ford took a hit in the fourth quarter courtesy of a massive charge, reporting a loss for the period. However, the company saw its revenue rise and it finished in the black for 2023. Get details at Headlight.News.
Ford may be slowing its $11-billion EV investment program but it’s still rolling out new entries, and two of them will make their debut at the Chicago Auto Show this coming week. Notably, both the Mustang Mach-E Rally and F-150 Lightning Switchgear take aim at those looking for off-road-capable battery-electric vehicles, a growing EV niche. See the story at Headlight.News.
Ford was the first automaker to tie up with Tesla, announcing plans to switch to the NACS plug letting owners of products like the Mustang Mach-E and F-150 Lightning use the big Tesla Supercharger network. Ford CEO Jim Farley on Wednesday announced “eligible” owners...
President Joe Biden’s brief visit in September to a union picket line in Ypsilanti, Michigan during the United Auto Workers strike against Ford, General Motors and Stellantis is paying off with an UAW endorsement of Biden’s re-election. Find out more about the ties between the two at Headlight.News.
Ford recalled more than 2 million Explorer SUVs. The automaker told federal regulators that trim parts may not have been attached properly and could fly off while driving, potentially leading to a crash. More from Headlight.News.
Having spent 47 years as America’s bestselling truck and 42 years as its bestselling vehicle, it’s hard to imagine when the Ford F-Series wasn’t so predominant. In fact, it made its debut 76 years ago this week. Headlight.News tells you it rose to prominence.
Ford plans to further roll back production on its F-150 Lightning electric pickup to keep it in line with demand. On the flip side, it plans to add 1,600 workers to the Michigan plant that builds Broncos, Rangers and the Raptor variant of each, including 900 all-new...
Ford wants to show what a high-performance version of its all-electric pickup can be capable of and today rolled out the F-150 Lightning Switchgear Demonstrator. It will make its first public appearance at the grueling King of the Hammers off-road race next week.
With EVs mandated to reach 50% of new U.S. vehicle sales in 2030 — and to replace internal combustion models by 2035 in the EU — the search is on for the battery technology that can win over consumers with longer range, lower costs and quicker charging speeds. But solid-state, the technology expected to replace today’s lithium-ion batteries, is so far failing to live up to its hype.
Tesla has become the latest automaker to raise wages for its U.S. workers, a move that industry-watchers see as an effort to stall an organizing drive by the United Auto Workers Union. The Texas-based EV manufacturer is seen as particularly vulnerable, especially at its California assembly plant which has faced numerous complaints about racial and sexual harassment and unsafe working conditions.