Being bigger isn’t always better. Stellantis has 14 separate auto brands which can be difficult to support after last year’s big losses. Under the new Fastlane 2030 turnaround plan, the automakers is keeping them all – but some brands fare better than others. Headlight.News looks at the winners and losers.
Aiming to reverse a series of setbacks to sales and earnings, Stellantis Thursday unveiled a $70 billion turnaround plan that will see it launch more than 60 new vehicles by decade’s end. But while markets from Europe to Africa to Asia should benefit, the Fastlane 2030 program depends disproportionately on two U.S. brands: Jeep and Ram. Headlight.News has more.
While it may have one of the most diverse brand portfolios in the industry, struggling Stellantis has a limited war chest to support them. So, going forward, new CEO Antonio Filosa plans to focus investments on just four of those marques. What happens to the other brands like Chrysler, Dodge, Lancia and Opel? Headlight.News has more.