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Twork Named New Lucid PR Chief as it Enters a Critical Phase

Twork Named New Lucid PR Chief as it Enters a Critical Phase

Lucid Group named a new PR chief, Nick Twork taking on global communications duties at the EV start-up. The move comes at a critical time for the Silicon Valley-based automaker. While its initial product line, the Air sedan, has received generally favorable reviews, Lucid has been struggling with sluggish sales and a rapid cash burn while waiting for the more mainstream Gravity SUV to debut later this year.

Fisker Goes Bust – Elon Musk Gets $56 Billion Payout – Bugatti Goes Hybrid – Bronco Everglades Review – This Week In Automotive History and More in This Week’s Headlight.News Podcast

Fisker Goes Bust – Elon Musk Gets $56 Billion Payout – Bugatti Goes Hybrid – Bronco Everglades Review – This Week In Automotive History and More in This Week’s Headlight.News Podcast

This week's edition of the Headlight.News podcast focuses on Elon Musk getting his revised $56 billion dollar pay package and EV automaker Fisker going bust. We also talk about Bugatti going hybrid with the all-new Tourbillion and we review the 2024 Ford Bronco...