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Twork Named New Lucid PR Chief as it Enters a Critical Phase

Twork Named New Lucid PR Chief as it Enters a Critical Phase

Lucid Group named a new PR chief, Nick Twork taking on global communications duties at the EV start-up. The move comes at a critical time for the Silicon Valley-based automaker. While its initial product line, the Air sedan, has received generally favorable reviews, Lucid has been struggling with sluggish sales and a rapid cash burn while waiting for the more mainstream Gravity SUV to debut later this year.

For $4 Million You Can Get The New, 1,800-HP Bugatti Tourbillion

For $4 Million You Can Get The New, 1,800-HP Bugatti Tourbillion

With the EV market cooling, hybrids are the hot ticket – and even hypercar brand Bugatti is getting into the game. For just $4 million you can drive off with the new, 1,800-horsepower Bugatti Tourbillion, the first new product from the French automaker since it was taken over by Croatia’s Rimac.

Cyberattack Cripples Car Dealers Across U.S.

Cyberattack Cripples Car Dealers Across U.S.

As many as 15,000 auto dealers across the United States and Canada are largely unable to operate as a result of a series of cyberattacks on CDK, a major data provider that runs the software used for everything from negotiating sales to scheduling service. It’s unclear what’s behind the attack – or when CDK will be back up and running.

Automakers Face “The Most Uncertain and Volatile” Times in Industry History

Automakers Face “The Most Uncertain and Volatile” Times in Industry History

The auto industry is in the midst of the most unsettling shake-up its seen in more than a century and that’s likely force radical change in not only what products manufacturers bring to market but how and where they sell them. For one thing, Detroit automakers should consider pulling out of China, said Bank of America analyst John Murphy as part of his annual “Car Wars” study.