Ford has long been the king-of-the-hill in the full-size pickup market, outselling all competitors, domestic and foreign. So, it’s no surprise to see it determined to rule the off-road segment, as well. With the big F-150 getting a major update for 2024 that means a new version of the rugged Raptor R, as well. Ford’s “ultimate” off-roader gets more power, and new features designed to help it overcome the toughest obstacles – whether you’re crawling a boulder-strewn trail or racing down the Baja.
2024 Ford F-150
Ford Celebrates Simultaneous Launch Of 2024 F-150 and Ranger Pickups, Enhances Production Methods
Ford is betting big on the truck segment with simultaneous launch of the 2024 Ford F-150 and Ranger models. Both trucks are ready to bring the fight to their rivals and cement Ford’s dominance in truck sales while also helping the firm improve its production processes.