After delaying billions of dollars in investments, Ford is shifting its EV strategy to put more focus on smaller, more affordable models – but ones that will also deliver quick profits, CEO Jim Farley said during an automotive conference in New York on Thursday. EV...
With EV sales growth flattening out, automakers are struggling to find ways to charge them back up. A critical step will require the launch of new, affordable models like the Model 2 Tesla reportedly is developing. During an earnings call, Ford CEO Jim Farley said he’s not planning to cede the market to his rival, revealing that the second-largest Detroit automaker has a “skunkworks” project underway to develop new EVs that could match, perhaps even undercut what Tesla is working on.
The New Year brings bad news for potential EV buyers as only a handful of models now qualify for federal tax credits of up to $7,500. That’s because of new requirements covering the sourcing of batteries and raw materials like lithium and cobalt. Among the brands impacted are Tesla, Nissan, General Motors and Ford. And analysts worry this could further slow growth of EV sales.