Jeep is making one of the riskiest moves in its storied history, rolling out its first global EV, the Wagoneer S. It will be followed by a flood of new models this coming year, part of a push by the off-road marque to “grow the brand back” after several unexpectedly disappointing years. Headlight.News looks at what Jeep has coming and how it will face its ongoing challenges.
Jeep launched its first all-electric model, the Wagoneer S, this week and has more coming. But the brand wants to give buyers “freedom of choice” and, rather than go 100% EV, officials told Headlight.News they’ll soon offer six different electrified powertrain...
He’s barely been on the job three months, but a lot has happened on his watch as Antonio Filosa, the new global CEO of the Jeep brand settles in. To start with, the off-road brand has cut prices on four of its best-selling model lines. But there’s more to come – soon – Filosa revealed during a media roundtable at the brand’s headquarters in Auburn Hills, Michigan on Friday. Among other things, Jeep is getting ready to launch production of its first EV, the Wagoneer S. And Filosa revealed that the automaker is looking at adding “range-extender” technology to future battery-electric models.