Jeep is making one of the riskiest moves in its storied history, rolling out its first global EV, the Wagoneer S. It will be followed by a flood of new models this coming year, part of a push by the off-road marque to “grow the brand back” after several unexpectedly disappointing years. Headlight.News looks at what Jeep has coming and how it will face its ongoing challenges.
If you’re wondering just how bad things got for Stellantis last year, consider the fact that its Ram pickup fell off the podium, losing its traditional third-place position in the U.S. sales race – behind the Ford F-Series and Chevrolet Silverado – to Toyota’s RAV4 SUV. Overall, the Euro-American automaker was one of only two manufacturers to report a decline in sales in 2024 and faces serious challenges to turn things around in 2025.
Stellantis is cutting another 1,100 jobs, the latest furloughs impacting workers at the Toledo, Ohio plant producing Jeep products such as the Wrangler and Gladiator. The news comes at a time when other manufacturers, including Nissan and Audi, are paring back at a time of weakening sales.
Facing mounting criticism for the automaker’s recent plunge in sales and earnings, Stellantis CEO Carlos Tavares will retire in 2026. The announcement comes amidst a major shake-up in the automaker’s Euro-American management team.
Once one of the most respected executives in the auto industry, CEO Carlos Tavares is coming under withering fire from investors, dealers and employees as the company’s fortunes fade – especially in North America, its most profitable region. With his contract set to expire early next year, the automaker is considering whether it’s time for a management shake-up.
Jeep, along with Ram, are Stellantis’ cash cows, providing the funding for brands that, if not on life support, don’t realize nearly the profits that these American powerhouse brands bring. So, you have to wonder: What took Stellantis so long to realize that Jeep had issues — major issues. Find out more at Headlight.News.
Prominent Jeep and Ram dealers are increasing pressure on Stellantis executives to boost sales in the United States in the wake of a substantial market-share decline.
U.S. automakers reported strong sales overall for June and the second quarter – with a handful of notable exceptions. In the case of Stellantis, a 21% decline has led the automaker to order temporary layoffs at two plants – with more cuts possible.