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First Look: Genesis X Snow Speedium Concept

by | January 23, 2024

Let it snow, let it snow, let it snow – at least if you’ve got the newest Genesis concept parked in your driveway. The new X Snow Speedium is the latest in a series of show cars meant to give the world a look at the design direction that the South Korean luxury brand is taking. Headlight.News takes a closer look.

Genesis X Snow Speedium Concept - overhead driving

The Genesis X Snow Speedium is the latest in a series of concept EVs hinting at the brand’s future design direction.

The Genesis X Snow Speedium is an all-electric concept vehicle designed to let you blaze down the highway, “no matter the temperature,” according to the luxury arm of the Hyundai Motor Group.

It couldn’t come along at a better time, at least it would be perfectly timed were it in production. For the moment, the Korean carmaker says the X Snow Speedium is only meant to show its future design direction. At the moment, at least, there are no plans in place to deliver it to showrooms. But there’ve been hints dropped suggesting that could change.

X marks the spot

Genesis released its first X concept, an all-electric GT, in 2021. It followed with the X Speedium Coupe a year later, and the X Convertible in November 2022.

Genesis X Snow Speedium Concept - nose

A distinctive use of lighting plays off the familiar Genesis quad lamp theme.

“We’ve had a lot of interest shown for this car and hundreds of requests to build it,” Luc Donckerwolke, the chief creative officer for Hyundai Motor Group, said about the X Convertible, with its folding hardtop. “I’m putting a huge amount of energy into making this possible.”

So far, the automaker has resisted. With growing interest, we might see some of these designs reappear in production – though it is highly unlikely Genesis will do anything with the videogame-based Genesis X Gran Berlinetta Vision Gran Turismo Concept it revealed last month. That said, fans can “drive” this prototype if they’ve got a Sony PlayStation console and the Gran Turismo game.

More Genesis News

“Pure power”

Genesis X Gran Berlinetta Vision Gran Turismo Concept - side

Genesis unveiled the wild X Berlinetta hypercar in December at the Gran Turismo World Series World Finals in Barcelona Spain.

In an online teaser, Genesis describes the X Snow Speedium EV concept as, “Pure power that’s a class above anything you’ve ever experienced. Genesis X Snow Speedium concept unveils a blazing symphony of strength and elegance, no matter the temperature.”

Like the original X GT, it features a Grand Touring-style design. It picks up on a number of design cues used by the earlier X concepts, as well as current Genesis EV models like the GV60. That includes the brand’s now-familiar quad head and taillights. Adding a distinctive feel, the grille is framed by both a V-shaped lightbar and another running straight across the show car’s nose.

The X Snow Speedium, said Genesis, “carries an EV face that symbolizes Genesis’ transformation toward becoming an all-electric car brand.”

A rack on the roof carries skis specifically crafter for the X Snow concept by Swizterland’s Anavon Ski AG. Red accent lights echo the Genesis quad lighting scheme.

Genesis X Snow Speedium Concept - ski rack detail

The Genesis X Snow Speedium concept shows off its ski rack and specially designed skis.

Plenty of white space

The latest models from Genesis have adopted what the automaker has described as a “white space” interior. It’s the Korean answer to the minimalist Scandinavian-style layout we’ve seen on recent Volvo products.

A floating center console complements a horizontally oriented instrument panel dominated by large gauge and infotainment touchscreens.

Speaking of white space, Genesis is still in the midst of growing what started out as just two model lines. And it’s doing that while migrating from ICE to EV drivetrain technology. If any of the X concepts makes it into production, Donckerwolke has hinted that it would be the X Convertible. But we can expect to see elements of these show cars influence a broad range of upcoming Genesis products.


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