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Little Mitsubishi Has Big Plans for the U.S.

Little Mitsubishi Has Big Plans for the U.S.

Mitsubishi…remember it? Going back a couple decades, it was a rising star in the U.S. market. Now, it hopes to make a real comeback with its 5-year Momentum 2030 North America business plan. That will “start immediately,” the Japanese automaker says, with an assortment of new and completely refreshed vehicles heading to American showrooms — including EVs, plug-ins and conventional hybrids.

Chinese EV Imports Pose “An Extinction Level Event”

Chinese EV Imports Pose “An Extinction Level Event”

President Joe Biden raised tariffs on an assortment of Chinese-made goods, including the battery-electric vehicles manufacturers like BYD, Geely and Great Wall have been hoping to start selling in the U.S. The threat of these inexpensive EVs – some starting at barely $10,000 – has sent shivers through the American auto industry, one trade group warning their arrival poses an “extinction-level event.” Headlight.News explains why.

Alpine Alpenglow Hy4: From Concept to Rolling Hydrogen-Powered Testbed

Alpine Alpenglow Hy4: From Concept to Rolling Hydrogen-Powered Testbed

Originally introduced in pure concept form at the 2022 Paris Motor Show, French automaker Alpine apparently has some serious plans for the Alpenglow hypercar. A running version, dubbed the Alpine Alpenglow Hy4 is set to take to the track for the 6-hour Spa-Francochamps endurance race this weekend. What stands out is not just the exotic design and impressive performance but the fact that the Hy4 uses a hydrogen-powered internal combustion engine.

BMW Bringing Product Blitz in Bid to Lock Luxury Market Leadership

BMW Bringing Product Blitz in Bid to Lock Luxury Market Leadership

It was a good year for BMW, the automaker gaining traction in most global markets while setting an all-time record in the U.S. To keep the momentum going, the automaker is planning a product blitz that will see nearly 40 new models come to market over the next half-decade, including an assortment of battery-electric vehicles, EVs already generating about 13% of the Bavarian automakers U.S. sales.

Q&A: Infiniti Americas’ Craig Keeys – What Comes Beyond the New QX80

Q&A: Infiniti Americas’ Craig Keeys – What Comes Beyond the New QX80

The 2025 Infiniti QX80 is the automaker’s most important new entry in decades and, according to some observers, could be its make-it-or-break-it product. Craig Keyes, the head of Infiniti Americas, spoke to Headlight.News about the 3-row luxury sedan as well as future products such as the brand’s first EV. He also discussed the challenges of taking on better-known brands like Mercedes, BMW and Lexus, in this exclusive Q&A.