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Mercedes Getting “Hyper-Personal’ at CES 2024

Mercedes Getting “Hyper-Personal’ at CES 2024

More than 500 automakers, auto suppliers and other “mobility” manufacturers will be on hand for this year’s Consumer Electronics Show, including Mercedes-Benz. The German luxury brand plans to introduce a “hyper-personalized” version of its MBUX infotainment system, using AI to deliver a more “natural, human-like interaction.” Headlight.News looks at what Mercedes, BMW, Honda and other automakers have in store for CES 2024.

Q&A: Shaun Bugbee, BMW’s U.S. Operations Chief “We Have the Right EVs”

Q&A: Shaun Bugbee, BMW’s U.S. Operations Chief “We Have the Right EVs”

While it was an early EV pioneer with the little M3, BMW fell behind rivals like Tesla and Mercedes-Benz in recent years. Now it’s making up for lost time rolling out an assortment of all-electric models, including versions of its iconic 5 Series and 7 Series lines. To get insight into the Bavarian automaker’s EV strategy Headlight.News caught up with Shaun Bugbee, executive vice president of Operations for BMW of North America during a visit to Spartanburg, South Carolina, home of the automaker’s U.S. manufacturing center.

First Drive: 2024 BMW i5 M60 – Is This The Ultimate Electric Driving Machine?

First Drive: 2024 BMW i5 M60 – Is This The Ultimate Electric Driving Machine?

After a long delay, BMW is flooding the market with EVs, and the i5 is one generating plenty of buzz, especially the top-trim M60 edition. Like all M models, it promises a blend of power and luxury. But does it all come together? That’s what Headlight.News set out to discover during a day’s drive of the 2024 BMW i5 M60 near the automaker’s manufacturing complex in Spartanburg, South Carolina.

Here’s What’s Coming to the Nearly All-Electric Japan Mobility Show

Here’s What’s Coming to the Nearly All-Electric Japan Mobility Show

It’s four years since the last Tokyo Motor Show took place, and even then, it was fading into obscurity. Organizers hope to give it a boost of adrenaline in an updated form — and with a new name. While foreign brands are largely absent, again, there’ll be lots happening at the new Japan Mobility Show as the nation’s automakers charge in with an assortment of all-electric concepts and production models.

First Look: 2024 BMW X2

First Look: 2024 BMW X2

It was way back in March when BMW first teased the launch of the second-generation X2, the most recent addition to its lineup of Sport Activity Vehicles. While its not set to make its formal debut at the Japan Mobility Show in Tokyo later this month, the Bavarian automaker is pulling the wraps off the 2024 BMW X2 ahead of time.