The average transaction price for a new car, truck or SUV in May dropped slightly from April. The ATP dropped in the first three months of 2024, before jumping 2.2% in April. However, incentives are on the rise, which is driving what buyers are paying down. Get the details at Headlight.News.
![Consumers Paying Less — Again — for New Vehicles in 2024](https://headlight.news/wp-content/uploads/2024/02/Man-gets-key-fob-1080x675.jpeg)