In a fast-changing automotive world, even the biggest brands have no guarantee they can survive indefinitely. That’s led Ford to launch its first global marketing campaign in a decade. But what’s the “Ready Set Ford” big buck project trying to achieve? Headlight.News has the story.
The battle of the behemoths heated up with the launch of the new Ram RHO. While not a full replacement for the monstrous TRX, it’s got the power and features to tackle even the toughest off-road environments. Add some serious luxury features and a price to match. Read the whole review at Headlight.News.
In this week’s Headlight News podcast, we cover Ford’s new EV plans, the UAW President’s dilemma, Chevy’s new speed record, review the 2025 Cadillac Lyriq-V and look back at this week in automotive history. Check it out at Headlight.News.
American Honda has become a key Olympic sponsor and, as part of that tie-up, it’s lending expertise to the U.S. Bobsled/Skeleton team. The automaker’s wind tunnel has helped boost the range and its EVs – and could now give a boost to the team’s performance during the upcoming Winter Olympics. Headlight.News has more.
New Stellantis CEO Antonio Filosa isn’t wasting time. He’s shaking up the automaker’s executive ranks – the latest move seeing Ram boss Tim Kuniskis expand his roll to include North American Marketing and Retail Strategy – while also reviving the old Street and Racing Technology division better known simply as SRT. More from Headlight.News.
Hyundai’s line-up of high-performance EVs is about to double with the launch of the upcoming Ioniq 6 N. The Korean carmaker is teasing the new package which is expected to deliver more than 600 hp when it comes to market for 2026. More from Headlight.News.
NASCAR’s Craftsman Truck Series will be getting a bit more competitive. For the first time in 12 years, it will have an entry from Ram lining up in the starting grid. The announcement comes as part of an aggressive push by the Stellantis truck brand to turn around a sharp tumble in sales. More from Headlight.News.
Typically, the Indianapolis Motor Speedway is filled with the sounds of open-wheel racers zipping around the oval at speeds in excess of 200 mph. However, this year, The Brickyard is playing host to a different kind of race: the Wienie 500. Get details about it at Headlight.News.
Even as it scrapped production of the base Charger Daytona coupe, Dodge has launched production of the sedan version of the all-electric muscle car, hoping the added convenience will boost initially weak demand. More from Headlight.News.
Chevrolet keeps making updates to its halo sports car, the Corvette, ensuring it retains its spot among the best performance machines on U.S. roads. For 2026, the company “reimagined” the interior with a focus on improving the driving experience. Check out the changes at Headlight.News.
Jean Jennings was a gifted storyteller who became one of the go-to authorities about the auto industry. Unfortunately, she was silenced by Alzheimer’s Disease, passing away this week at the age of 70. Headlight.News takes a look at her life.
After being shown the black flag about a year ago, General Motors and TWG Global agreed to a deal to have Cadillac in the starting F1 grid in 2026. The deal will also have the Cadillac Formula 1 Team tracking to be a “full works” team by 2030. Get details at Headlight.News.