Within a week of its 2019 launch, Tesla claimed to have logged 250,000 advance reservations for the Cybertruck, and CEO Musk claims the number is now up to 1 million. Yet, even with the all-electric pickup finally in production, it very well could turn into a bust, CEO Elon Musk telling investors and analysts “We dug our own grave with the Cybertruck.”
Ford dropped a shift at the Dearborn, Michigan plant assembling its all-electric F-150 Lightning. The automaker blamed “multiple constraints,” for the move, but the UAW says the production cut comes as sales “have tanked.” If anything, Ford had expected a growing surge in demand as it prepares a major expansion of capacity at its Rouge Electric Vehicle Center.
The arrival of Tesla’s Cybertruck is often preceded by phrases like “oft-delayed” or “long overdue,” and the company’s missed another deadline, suggesting deliveries would start in Q3 and they won’t. This delay contributed to the company’s Q3 sales shortfall. Details at Headlight.News.