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Michael Strong

Ford Racing F-150 Lightning Demonstrator at Pikes Peak

Ford Racing F-150 Lightning Demonstrator at Pikes Peak

Ford is heading to Colorado to summit Pikes Peak with an F-150 Lightning EV demonstrator in June. It’s the second straight year the automaker’s charged up the mountain with an EV, doing so last year in its electric SuperVan. More and more battery-electrics are heading to the top. Find out more at Headlight.News.

Dealerships Remain Critical to Buying Experience Despite Predictions of Disappearance

Dealerships Remain Critical to Buying Experience Despite Predictions of Disappearance

In the wake of the COVID pandemic, many predicted the demise of auto dealerships. Study after study “revealed” more and more buyers were comfortable conducting most of their purchases online, especially younger buyers. Now with things nearly back to normal, it seems the reports of their demise was an exaggeration. Find out more at Headlight.News.