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Paul Eisenstein

Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs

Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs

A quarter-century after launching the first Prius, Toyota Tuesday introduced its 19th hybrid, the 2025 4Runner. The automaker’s “portfolio approach,” offering a mix of hybrids, PHEVs, EVs and fuel-cell vehicles has become controversial — but may be vindicated by slowing growth in the EV market. In this Q&A, Toyota’s U.S. brand boss David Christ talks about why giving customers a choice makes sense — while also laying out plans for even more electrified models in the near future.

First Look: 2024 Toyota 4Runner – More Power, More Features, More Options

First Look: 2024 Toyota 4Runner – More Power, More Features, More Options

The 2025 Toyota 4Runner made its official debut Tuesday night and those looking for a rugged, midsize SUV will find plenty of reasons to give it a close look. The body-on-frame utility vehicle gets a ground-up makeover that provides more choices than ever, including an optional new hybrid powertrain, the new Trailhunter and Platinum packages, an array of new tech features and over 200 dealer-installable accessories.

First Look: 2025 Buick Enclave – Bigger, More Stylish and Now, Hands-Free

First Look: 2025 Buick Enclave – Bigger, More Stylish and Now, Hands-Free

Buick’s flagship SUV is back with a new look for the upcoming model year and it’s picking up on some of the key design cues first seen on the Wildcat concept vehicle. The 2025 Buick Enclave also gets an assortment of new comfort features as well as new technology that includes the “premium” brand’s first use of the hands-free GM Super Cruise.

Tesla Kills Plan for Affordable EV

Tesla Kills Plan for Affordable EV

Tesla pulled the plug on a program aimed at developing a $25,000 EV, even as Chinese automakers led by BYD double down on bringing to market all-electric vehicles affordable often to reach mainstream buyers. According to Reuters, Tesla CEO Elon Musk now wants to focus on self-driving robocabs.

Hybrids, EVs Helped Prop Up March Sales – Except for Tesla

Hybrids, EVs Helped Prop Up March Sales – Except for Tesla

It’s become something of conventional wisdom that the EV market is slowing down. And there’s no question that, on a percentage basis, the growth rate for battery-electric vehicles has slowed over the last 12 months. But the market does continue to grow, Kia’s EV sales jumping 151% in March. Ironically, it was the 800-pound gorilla of the battery-electric market, Tesla, where sales fell well short of expectations.

Chevy Finally Ready to Launch Retail Versions of the Silverado EV

Chevy Finally Ready to Launch Retail Versions of the Silverado EV

Plagued by issues with supplier snags, battery production problems and glitchy software, General Motors has been slow to get its promised wave of new EVs to market. But it’s finally getting ready to roll the retail version of its Chevrolet Silverado EV into showrooms – at a steep price. The initial, limited-edition version of the battery pickup will start around $95,000 plus delivery fees.