With sales falling sharply, the first quarter of 2024 was an “unmitigated disaster,” according to one of Tesla’s big boosters. Now, one of the automaker’s big critics is warning the company could “go bust.”

With sales falling sharply, the first quarter of 2024 was an “unmitigated disaster,” according to one of Tesla’s big boosters. Now, one of the automaker’s big critics is warning the company could “go bust.”
It’s become something of conventional wisdom that the EV market is slowing down. And there’s no question that, on a percentage basis, the growth rate for battery-electric vehicles has slowed over the last 12 months. But the market does continue to grow, Kia’s EV sales jumping 151% in March. Ironically, it was the 800-pound gorilla of the battery-electric market, Tesla, where sales fell well short of expectations.
After an uncertain start, U.S. auto sales showed solid momentum in March, with big gains by Japan’s big three and record numbers from Hyundai – which was charged up by EV demand. But Tesla posted a rare sales slid and GM lost ground during the first quarter. Meanwhile, high transaction prices continue to keep many buyers out of the market.
The 2025 Infiniti QX80 is the automaker’s most important new entry in decades and, according to some observers, could be its make-it-or-break-it product. Craig Keyes, the head of Infiniti Americas, spoke to Headlight.News about the 3-row luxury sedan as well as future products such as the brand’s first EV. He also discussed the challenges of taking on better-known brands like Mercedes, BMW and Lexus, in this exclusive Q&A.
After growing nearly 800% between 2019 and early 2023, the growth in EV sales has begun to slow in recent months. But despite some reports, U.S. demand is expected to still grow from 1.2 million to 1.5 million in 2024. While some automakers, such as Ford, Volkswagen and General Motors are pulling back on their commitments to electrify, at least one major executive, Hyundai’s Jose Munoz, says he is “doubling down” on EVs. Find out why at Headlight.News.
Japanese automaker Nissan plans to introduce 30 new vehicles, including seven in the U.S. and Canada as it seeks to bridge the gap between its current organizational plans. It’s dubbed the new plan, The Arc. Get the details at Headlight.News.
Talks between Fisker and Nissan have collapsed, the troubled EV start-up reported. And with its shares plunging on the news, trading was halted on the Nasdaq exchange as the likelihood of a bankruptcy filing grow larger.
The Dutch-based energy giant Shell plans to eliminate 1,000 gas stations by the end of 2025 as it begins to put more emphasis on its EV charging operations, the company said in a new report. It already operates 3,700 charging stations in the U.S. and will not only add more facilities but expand the size of existing ones.
The Biden administration is expected to roll back new rules governing vehicle emission and mileage standards, a move that should prove particularly helpful for Detroit automakers who are heavily dependent upon large, fuel-hungry models like the Ford F-150 and Chevrolet Suburban. But the changes likely also will benefit some Japanese manufacturers, including Toyota and Honda, that have been reluctant to invest heavily on EV technology.
After spending much of last year cutting prices on its EV lineup, Tesla has reversed course, announcing a $1,000 increase in the U.S. sticker price for its best-selling Model Y. In Europe, meanwhile, buyers will pay as much as 2,000 euros, or $2,177 more for the electric SUV. While that might not be good news for buyers, Tesla stockholders hailed the price hike, giving shares traded under the Nasdaq ticker TSLA their first big gain in a month. Find out more at Headlight.News.
The CEO of Hertz Global Holdings, has handed in his key to the executive washroom. He’s stepping down after a disastrous move that saw the daily rental company add 100,000 Teslas to its fleet. The EVs didn’t prove as popular as expected with customers – but they did wind up experience far more repairs than anticipated. Adding insult to injury, Tesla’s big price cuts meant massive losses for Hertz when it tried to sell the vehicles off.
Danish automotive designer and entrepreneur Henrik Fisker may be heading for a second bankruptcy. Shares of Fisker went into freefall Thursday after the Wall Street Journal reported the executive’s latest car company is seeking the help of restructuring experts in preparation for a possible bankruptcy. Earlier this month, Fisker advised analysts and investors the startup is facing going-concern risks due to slow sales and weak revenues. It is unclear whether a potential tie-up with Nissan will be enough to overcome a fast-worsening cash crunch.