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EVs and batteries

Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs

Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs

A quarter-century after launching the first Prius, Toyota Tuesday introduced its 19th hybrid, the 2025 4Runner. The automaker’s “portfolio approach,” offering a mix of hybrids, PHEVs, EVs and fuel-cell vehicles has become controversial — but may be vindicated by slowing growth in the EV market. In this Q&A, Toyota’s U.S. brand boss David Christ talks about why giving customers a choice makes sense — while also laying out plans for even more electrified models in the near future.

GM Takes Another Step Toward Going Back to the Moon

GM Takes Another Step Toward Going Back to the Moon

General Motors is headed back to the moon — maybe. It is providing Ultium batteries as well as some experience with chassis and suspension development for the next-generation lunar terrain vehicle that just got the green light from NASA. Find out more about the project and GM’s role in it at Headlight.News.

Tesla Kills Plan for Affordable EV

Tesla Kills Plan for Affordable EV

Tesla pulled the plug on a program aimed at developing a $25,000 EV, even as Chinese automakers led by BYD double down on bringing to market all-electric vehicles affordable often to reach mainstream buyers. According to Reuters, Tesla CEO Elon Musk now wants to focus on self-driving robocabs.

Ford Moves Mustang Mach-Es by Slicing Price and Discounting

Ford Moves Mustang Mach-Es by Slicing Price and Discounting

Ford this week confirmed it will indefinitely delay the launch of a new, all-electric SUV to put more focus on hybrids. It’s also cut back on production of its F-150 Lightning pickup. But while some EV skeptics take these moves as a sign that the market for all-electric vehicles is waning, Ford actually saw a surge during the first quarter, notably for its Mustang Mach-E. Here’s how it charged up demand.