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Tesla Sets Sales Record – But Still Misses its Target as BYD Closes the Gap

Tesla Sets Sales Record – But Still Misses its Target as BYD Closes the Gap

Tesla delivered 485,000 vehicles during the fourth quarter, bringing total sales for the year to 1.8 million, an all-time record. But the automaker fell short of the 2 million target CEO Elon Musk set early last year. And it has BYD, breathing down its neck, even though that major Chinese competitor has yet to enter the North American market.

Tesla Sales Set New Record – But Automaker Faces Major Challenges Entering 2024

Tesla Sales Set New Record – But Automaker Faces Major Challenges Entering 2024

Tesla is wrapping up 2023 with another record under its belt. But while sales hit an all-time high they still fell short of CEO Elon Musk’s ambitious forecast. And the Texas-based automaker has a growing list of problems on its plate, including mounting pressure for another recall following the one it announced two weeks ago.