In an era when broadcast television seems to be losing its grip, the Super Bowl remains an example of traditional “appointment TV,” something millions of Americans clear their calendars for. And automakers responded by investing millions of dollars to air lavishly produced commercials. That was especially true in the auto industry. Yet, the industry seems to be growing wary and there’ll be only a handful of brands staking a presence during the broadcast of Super Bowl LX, reports Headlight.News.
But for a handful of EV-only brands like Tesla, most automotive brands have been rethinking their electrification strategies to reflect shifting government regulations and consumer demand. Add the Jaguar half of JLR which, according to a new report, is backing off its all-EV strategy as it works up a range-extender option for the new Typee 00 model due to debut about a year from now. More from Headlight.News.
Don’t write off EVs, not according to Mary Barra. The General Motors Chairman and CEO says her “path to an all-electric future” may take longer than expected but still believes motorists will come to recognize they’re better vehicles than those using internal combustion engines. Meanwhile, the 64-year-old executive told reporters she’s still enjoying her job, a subtle way of saying she’s not in a rush to retire, even though only one other executive in GM history was on the job as long. Headlight.News has more.
Even the most popular vehicles eventually succumb to shifting market conditions. And there are plenty of products that fail to connect with buyers in the first place. Here’s a look at the nameplates that won’t survive into 2026 – though several of these just might make a comeback in the not-too-distant future. More from Headlight.News.
General Motors looked to be the leader in the electric vehicle market by investing heavily in the segment, and that push crimped its Q3 earnings numbers as it took a $1.6 billion charge to offset investments in its EV operations during the period. However, the company still reported a profit, and investors are happy. Get details at Headlight.News.
The current versions of the Cadillac CT4 and CT5 models – including high-performance Blackwing packages – will be dropped at the end of the 2026 model year – though a replacement for the bigger sedan is set to follow in 2027.
Workers at General Motors’ Factory Zero will get an extended Labor Day holiday, the company said, in order to make “temporary adjustments to production,” reflecting slowing demand for some of the automaker’s biggest battery-electric vehicles including the GMC Hummer and Chevrolet Silverado EV. More from Headlight.News.
This year’s Monterey Car Week is an unexpected bonanza for those looking to see what new luxury, sports and supercars could be heading to showrooms in the near future. One of the concepts and productions models generating the loudest buzz is the Lexus Sport Concept unleashed on Friday at The Quail, a Motorsports Gathering. Headlight.News has more.
How do you take the performance of a luxury EV to the next level? That’s what Cadillac aims to do with the Elevated Velocity Concept making its debut at Monterey Car Week. Headlight.News checks out this gullwinged, high-tech 2+2 designed for use both on and off-road.
Few brands have gone through more changes than Buick over the past few decades, abandoning its classic near-luxury sedans and coupes for a range of SUVs and CUVs – some among the most affordable in the General Motors line-up. But the new Buick Electra Orbit Concept is a striking show car that suggests Buick just might be reaching into its heritage as it looks to the future. Headlight.News takes a closer look.
Cadillac’s growing EV line-up now has its first V-Series performance model and the 2026 Cadillac Lyriq-V isn’t just quick but the fastest street-legal product the GM luxury brand has ever built. But is there more to this than just off-the-line acceleration? Check out this review on Headlight.News.
General Motors will build a mix of light-duty trucks, including the Chevrolet Silverado and Cadillac Escalade, at its Orion Assembly Plant in suburban Detroit, scrapping plans to use that plant to build an assortment of new battery-electric vehicles. The move reflects shifting market demands – and the pressures of the Trump import auto tariffs. Headlight.News has more.