While EV sales should end the year up about 10% from 2023, the growth rate has slowed sharply. Several factors contributed to the slowdown, starting with the price premium — averaging about $10,000 more than comparable gas models. But Ford CEO Jim Farley claims the company is working up new EVs that will deliver “game-changing” prices, in line with rock-bottom Chinese brands. And a new study shows that plunging battery costs will play a major role.
