Automakers, especially Asian brands, posted healthy sales for July. But the pace is expected to slow as the economy turns sluggish from Trump’s tariffs and as unemployment begins to climb.
Tariffs
Chevy Teases Return of the Volt – But Will it Be America’s Most Affordable EV?
After a more than two-year absence, the Chevrolet Bolt will make its return next year, the bowtie brand now says. It will undergo a number of changes and is expected to get better range and performance. But the bigger question is whether it will maintain its position as the country’s most affordable battery-electric vehicle. More from Headlight.News.
Ford Has a “Model T Moment” Coming August 11, Says CEO Farley – But This Time It’s An EV
Ford’s push into affordable EVs appears to be coming a big step closer to reality, CEO Jim Farly planning to make a major announcement on August 11 at the automaker’s assembly plant in Louisville, Kentucky next week. It will be, the CEO suggested, “a Model T moment,” referencing the legendary vehicle that put Ford on the map more than a century ago. More from Headlight.News.
Sony Honda Afeela 1 EV Begins Pre-Production Trials
Afeela 1, the high-tech battery-electric vehicle developed as part of a joint venture between Sony and Honda, has begun early prototype production at the Honda assembly plant in East Liberty, Ohio. Headlight.News has more.
Buyers Face Increasingly Tough Choices if They Want a New Vehicle
Trump’s tariffs are raising the prices of new vehicles and threatening the finances of buyers looking for a way to purchase, which are leaving them deeper in debt, new studies show.
Mercedes Pauses U.S. EV Orders as Sales Slide
While it had high hopes when it launched its EQ line-up of all-electric models, Mercedes-Benz has seen sales fall well short of expectations and is now putting its U.S. EV order bank on hold. Headlight. News has more.
Tariffs Drag Stellantis Deep Into the Red – and Will Get Worse in 2nd Half, Automaker Warns
Tariffs Drag Stellantis Deep Into the Red – and Will Get Worse in 2nd Half, Automaker Warns
Headlight News Podcast for the Week of 7-28-25
On this week’s Headlight News podcast, we talk about President Trump’s trade deals, how the existing tariffs crashed Tesla’s and GM’s second quarter earnings, the new Honda Prelude as well as offering a review of the new Toyota Prius Prime. Check it out and tell us what you think.
EU Trade Deal Will Cost American Car Buyers, European Automakers Billions
U.S. and European trade negotiators reached the framework agreement on a new trade deal that will result in new, 15% tariffs on most European goods shopped to the States, including automobiles. That’s a sixfold increases from before and for buyers of products from brands like BMW, Mercedes-Benz, Fiat and Maserati, that could mean substantially higher prices. It could also hammer profits for those manufacturers – though U.S. negotiators hope the deal will see more production moved to the United States. More from Headlight.News.
UAW Says it Was Burned by Trump on Tariffs
After throwing its support behind Pres. Donald Trump’s 25% tariffs on imported autos and auto parts, the United Auto Workers admits is coming up empty handed in the administration’s new deal with Japan, which offers nothing for workers and could lead to lower wages. Headlight.News has more.
Volvo Slashing U.S. Line-Up By Half as Tariffs Crush its Bottom Line
Volvo will trim its U.S. line-up as it copes with the challenges posed by Pres. Donald Trump’s import auto tariffs. Among the models going away: the S60, S90 and ES90 sedans. More from Headlight.News.
Japanese Auto Imports Face 15% Tariff Under New Trade Deal
As part of a new trade deal, Japanese auto imports will now face 15% reciprocal tariffs, down from the earlier 25% levied as part of Pres. Donald Trump’s trade war. Japan also agreed to set up a $550 billion fund to back investments in the United States. More from Headlight.News.