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BMW Bringing Product Blitz in Bid to Lock Luxury Market Leadership

BMW Bringing Product Blitz in Bid to Lock Luxury Market Leadership

It was a good year for BMW, the automaker gaining traction in most global markets while setting an all-time record in the U.S. To keep the momentum going, the automaker is planning a product blitz that will see nearly 40 new models come to market over the next half-decade, including an assortment of battery-electric vehicles, EVs already generating about 13% of the Bavarian automakers U.S. sales.

Tesla Cutting 10% of Workforce Globally, Implementing Other Changes

Tesla Cutting 10% of Workforce Globally, Implementing Other Changes

Tesla CEO Elon Musk is reacting to the EV maker’s sluggish sales by cutting 10% of the company’s global workforce, according to reports. Additionally, he’s making other personnel changes aimed at reducing overhead. The move comes 10 days after he slashed prices on vehicles to stimulate sales. Find out more at Headlight.News.

Showdown in Tennessee: VW Workers to Vote on the UAW

Showdown in Tennessee: VW Workers to Vote on the UAW

Barely a week from now the 4,000 workers at the Volkswagen of America plant in Chattanooga will begin voting on whether they want to join the United Auto Workers in the first test of the UAW’s effort to sign up workers at the foreign-owned automotive plants that have popped up across the United States over the last four decades.

Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs

Q&A: Toyota Brand Boss David Christ Talks the Future of Hybrids, Plug-Ins and BEVs

A quarter-century after launching the first Prius, Toyota Tuesday introduced its 19th hybrid, the 2025 4Runner. The automaker’s “portfolio approach,” offering a mix of hybrids, PHEVs, EVs and fuel-cell vehicles has become controversial — but may be vindicated by slowing growth in the EV market. In this Q&A, Toyota’s U.S. brand boss David Christ talks about why giving customers a choice makes sense — while also laying out plans for even more electrified models in the near future.

GM Takes Another Step Toward Going Back to the Moon

GM Takes Another Step Toward Going Back to the Moon

General Motors is headed back to the moon — maybe. It is providing Ultium batteries as well as some experience with chassis and suspension development for the next-generation lunar terrain vehicle that just got the green light from NASA. Find out more about the project and GM’s role in it at Headlight.News.