Ford’s push into affordable EVs appears to be coming a big step closer to reality, CEO Jim Farly planning to make a major announcement on August 11 at the automaker’s assembly plant in Louisville, Kentucky next week. It will be, the CEO suggested, “a Model T moment,” referencing the legendary vehicle that put Ford on the map more than a century ago. More from Headlight.News.
Afeela 1, the high-tech battery-electric vehicle developed as part of a joint venture between Sony and Honda, has begun early prototype production at the Honda assembly plant in East Liberty, Ohio. Headlight.News has more.
Trump’s tariffs are raising the prices of new vehicles and threatening the finances of buyers looking for a way to purchase, which are leaving them deeper in debt, new studies show.
While it had high hopes when it launched its EQ line-up of all-electric models, Mercedes-Benz has seen sales fall well short of expectations and is now putting its U.S. EV order bank on hold. Headlight. News has more.
Tariffs Drag Stellantis Deep Into the Red – and Will Get Worse in 2nd Half, Automaker Warns
On this week’s Headlight News podcast, we talk about President Trump’s trade deals, how the existing tariffs crashed Tesla’s and GM’s second quarter earnings, the new Honda Prelude as well as offering a review of the new Toyota Prius Prime. Check it out and tell us what you think.
U.S. and European trade negotiators reached the framework agreement on a new trade deal that will result in new, 15% tariffs on most European goods shopped to the States, including automobiles. That’s a sixfold increases from before and for buyers of products from brands like BMW, Mercedes-Benz, Fiat and Maserati, that could mean substantially higher prices. It could also hammer profits for those manufacturers – though U.S. negotiators hope the deal will see more production moved to the United States. More from Headlight.News.
After throwing its support behind Pres. Donald Trump’s 25% tariffs on imported autos and auto parts, the United Auto Workers admits is coming up empty handed in the administration’s new deal with Japan, which offers nothing for workers and could lead to lower wages. Headlight.News has more.
Volvo will trim its U.S. line-up as it copes with the challenges posed by Pres. Donald Trump’s import auto tariffs. Among the models going away: the S60, S90 and ES90 sedans. More from Headlight.News.
As part of a new trade deal, Japanese auto imports will now face 15% reciprocal tariffs, down from the earlier 25% levied as part of Pres. Donald Trump’s trade war. Japan also agreed to set up a $550 billion fund to back investments in the United States. More from Headlight.News.
General Motors reported a 35% decline in net income for the second quarter of the year, much of that due to the new Trump tariffs which took a $1 billion bite, the automaker reported. More from Headlight.News.
Headlight News for the Week of 7-21-25 includes Ford setting a recall record, President Trump’s next move could cripple Tesla, plus Subaru makes moves in Uncharted territory. Plus we review the 2026 Genesis GV70 and we travel through this week in automotive history.