One area that often gets lost in the shuffle for automakers is their aftermarket business. However, each year they all converge on Las Vegas for the annual SEMA show to show off what consumers can buy to make their vehicles go faster, be louder, ride higher or go more places. Headlight.News offers a sampling of what you can find at the show.
If you’re one of those who think America has lost its love of the automobile you might want to make a trip to Las Vegas next week to take in the 2024 SEMA Show. The annual event is an automotive love fest highlighting all the things you can do to customize your car, truck or crossover.
Stellantis proves that it’s still serious about performance and custom thrills with trio of debuts at SEMA
Shelby American puts some of its Mustang magic into the 2024 F-150. More power and other upgrades aim to create a performance alternative that takes the Shelby formula to the trail or the job site.
In the wake of the mega-merger between Fiat Chrysler Automobiles and Paris-based PSA, Tim Kuniskis seemed the fair-haired boy, the American executive CEO Carlos Tavares could turn to when there was a problem to be solved. But Kuniskis unexpectedly announced his retirement Friday, with replacements named to take on his duties at Dodge and Ram.
The Ram brand launched the latest version of the full-size 1500 pickup today, the Ram 1500 RHO delivering a mix of dragstrip performance and extreme off-road capabilities. But it’s not a replacement for the even more formidable Ram TRX, officials stressed. We’ll have to wait a few years for that ultimate version of the Ram 1500. But when it does arrive it could deliver an electrifying surprise, reports Headlight.News.
The iconic Mercedes-Benz tri-star badge today graces a wide range of products, from the little CLA sedan to the flagship GLS crossover. It’s also found on one of the world’s most popular vans, the big Sprinter. And, as the German automaker accelerates its switch to zero-emissions propulsion, the latest model to go all-electric is the 2024 Mercedes-Benz eSprinter. Headlight.News spent a day in Southern California testing it out and discovered it was surprisingly fun to drive while delivering plenty of range. It also maintains the flexibility of the classic Sprinter and could even wind up with an RV option.
Headlight.News brings you the best automaker concepts and news from the 2023 Specialty Equipment Market Association show in Las Vegas.
It’s one of the biggest events in Las Vegas, and the annual SEMA Show will put the spotlight on the automotive aftermarket when it opens this week. Headlight.News spoke to SEMA’s marketing chief RJ DeVera to get a sense of how this traditionally performance-focused extravaganza is rapidly evolving along with the auto industry, adapting to the era of EVs, finding a new, more diverse audience and even adding a new consumer follow-up, the SEMA Fest, featuring Wiz Khalifa and Imagine Dragons.
Serious off-roaders have gotten plenty of new options lately, like the GMC Sierra AT4X. General Motors’ “professional grade” truck brand has been upgrading things with the of American Expedition Vehicles and, together, GMC and AEV are showing off what could be the “ultimate” package, the Sierra Grande Concept that will make its official debut at the SEMA Show next week.