In an era when broadcast television seems to be losing its grip, the Super Bowl remains an example of traditional “appointment TV,” something millions of Americans clear their calendars for. And automakers responded by investing millions of dollars to air lavishly produced commercials. That was especially true in the auto industry. Yet, the industry seems to be growing wary and there’ll be only a handful of brands staking a presence during the broadcast of Super Bowl LX, reports Headlight.News.
Canada is about to open the door to Chinese auto imports and brands like BYD, Geely and Great Wall are already well-established in Mexico. With the U.S. sandwiched in-between, Americans are growing increasingly aware of Chinese vehicles. But are they ready to buy? The answer seems to be a very solid “yes.” Headlight.News has more.
On this week’s podcast, we recap our time at this year’s Detroit Auto Show, including the new Bronco RTR variant, President Trump acting … presidential (LOL) during a Ford plant visit, and the new car affordability problem. Additionally, we review the 2026 Mazda CX-70 and more.
For those who’ve wanted to squeeze just a bit more performance and handling out of Ford’s Mustang Dark Horse, there’s a new version making its debut today, the Dark Horse SC. And you can push the supercharged pony car even further with the optional Track Pack, reports Headlight.News.
The Dodge Charger, Ford Maverick Lobo and Hyundai Palisade were the big winners Wednesday as a panel of 50 jurors announced their choices for North American Car, Truck and Utility Vehicle of the Year. Headlight.News has more.
On the eve of the Detroit Auto Show, Ford CEO Jim Farley told reporters that the company is focused on improving vehicle affordability, and suggested bringing sedans back could be part of that effort. Find out more at Headlight.News.
The Headlight News podcast this week looks at the autonomous vehicles revealed at CES this week, plus Hyundai showing off the new robots that will build new cars in Georgia. It also previews the Detroit Auto Show, reviews the 2026 Toyota GR Corolla and more. Check it out!
Lucid has teamed up with ride-share leader Uber and tech supplier Nuro to get into the fast-emerging robotaxi market. But the automaker plans to take several steps beyond, launching a series of increasingly sophisticated autonomous technologies that will allow its next-gen EVs to operate in fully driverless mode by 2029. Headlight.News has more.
The U.S. Senate postponed a hearing originally set for next week to look into why automotive prices have surged to record levels. The delay was requested by Ford CEO Jim Farley who, in turn, came under fire from Texas Republican Ted Cruz. More from Headlight.News.
Afeela, the new high-tech auto brand launched by Sony Honda Mobility, rolled out a “prototype” of a new crossover expected to reach market in 2028, while also providing more details about the belated launch of its original Afeela 1 sedan. Headlight.News has more on the high-tech brand’s plans from the CES 2026.
Trump, tariffs and trade barriers. EVs disconnected. Autonomy and hackers. Elon Musk’s very good/very bad year. And affordability. Oh, yes, 2025 brought a series of significant developments to the automotive market. Here are the top 5 stories from the past year as picked by Headlight.News editors.
Toyota rolled out three high-performance models on Friday, with an option seemingly for everyone with deep enough pockets. That includes an all-electric “concept” set to return in production form as the long-awaited replacement for the Lexus LFA, as well as two V-8 packages from its Gazoo Racing subsidiary. Headlight.News takes a closer look.