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Are Automakers Done With the Super Bowl?

Are Automakers Done With the Super Bowl?

In an era when broadcast television seems to be losing its grip, the Super Bowl remains an example of traditional “appointment TV,” something millions of Americans clear their calendars for. And automakers responded by investing millions of dollars to air lavishly produced commercials. That was especially true in the auto industry. Yet, the industry seems to be growing wary and there’ll be only a handful of brands staking a presence during the broadcast of Super Bowl LX, reports Headlight.News.

Jaguar May Not Go 100% EV, After All

Jaguar May Not Go 100% EV, After All

But for a handful of EV-only brands like Tesla, most automotive brands have been rethinking their electrification strategies to reflect shifting government regulations and consumer demand. Add the Jaguar half of JLR which, according to a new report, is backing off its all-EV strategy as it works up a range-extender option for the new Typee 00 model due to debut about a year from now. More from Headlight.News.

Are Americans Ready to Buy Chinese Automobiles?

Are Americans Ready to Buy Chinese Automobiles?

Canada is about to open the door to Chinese auto imports and brands like BYD, Geely and Great Wall are already well-established in Mexico. With the U.S. sandwiched in-between, Americans are growing increasingly aware of Chinese vehicles. But are they ready to buy? The answer seems to be a very solid “yes.” Headlight.News has more.

Big Year Ahead: Ford Racing Reveals F1 Racer, Le Mans Hypercar

Big Year Ahead: Ford Racing Reveals F1 Racer, Le Mans Hypercar

It’s going to be a big year for Ford Racing, the Detroit automaker’s motorsports arm on Thursday night revealing plans for an array of projects, starting with the reveal of the new F1 racer that will campaign under the Oracle Red Bull Racing flag this year using a new Ford hybrid powertrain. Ford, meanwhile, confirmed its returning to the 24 Hours of Le Mans with a new hypercar. Headlight.News has more.

Dodge, Ford Hyundai Take Home Trophies as North American Car, Truck, Utility Vehicle Winners Revealed

Dodge, Ford Hyundai Take Home Trophies as North American Car, Truck, Utility Vehicle Winners Revealed

The Dodge Charger, Ford Maverick Lobo and Hyundai Palisade were the big winners Wednesday as a panel of 50 jurors announced their choices for North American Car, Truck and Utility Vehicle of the Year. Headlight.News has more.

Ford Worker Suspended After Verbal Confrontation With Trump in Detroit

Ford Worker Suspended After Verbal Confrontation With Trump in Detroit

A Ford worker was suspended after calling Pres. Donald Trump a “pedophile protector” during a plant tour on Tuesday. Trump responded by flashing the worker the middle finger and twice declaring, “Fuck you.” The confrontation proved an embarrassment to Ford Chairman Bill Ford who had hoped to use the visit as a way to communicate the auto industry’s role in keeping the economy healthy. More from Headlight.News.

The “Unapologetically Cool” New Bronco RTR Teams Up Ford and Vaughn Gittin Jr.

The “Unapologetically Cool” New Bronco RTR Teams Up Ford and Vaughn Gittin Jr.

Vaughn Gittin Jr. is a self-described “professional fun-haver” and championship-winning drift and off-road driver. The good news is that he likes to share his adventures. Gittin has teamed up with Ford Motor Co. to create what the partners are describing as the new, “competition-inspired” Bronco RTR. Headlight.News has more.

Despite Slowdown, GM’s Barra Still Sees a “Path to an All-Electric Future”

Despite Slowdown, GM’s Barra Still Sees a “Path to an All-Electric Future”

Don’t write off EVs, not according to Mary Barra. The General Motors Chairman and CEO says her “path to an all-electric future” may take longer than expected but still believes motorists will come to recognize they’re better vehicles than those using internal combustion engines. Meanwhile, the 64-year-old executive told reporters she’s still enjoying her job, a subtle way of saying she’s not in a rush to retire, even though only one other executive in GM history was on the job as long. Headlight.News has more.