It may be one of the best-selling luxury brands in the U.S. but Lexus has never been one seen as pushing the edge when it comes to styling. Not until recently, that is. But it’s upending its conservative approach with concepts like the LF-ZC and LF-ZL and could carry those edgy design themes into production. But is it going “too far”? That’s a question its global design chief is asking.
![From Plain Vanilla to Cutting Edge – Is Lexus Design Going Too Far?](https://headlight.news/wp-content/uploads/2023/10/Lexus-LF-ZL-concept-front-3-4-1080x675.jpg)