Once given up for dead, the midsize pickup segment is booming — but faces a real battle as more players get set to enter the game. Get the story at Headlight.News.
Honda
Toyota Scraps Plans For All-Electric LF-ZC Flagship
Toyota’s scrapped plans for the LF-ZC, the sedan that was set to serve as the new Lexus flagship. The move, Toyota said, reflects “fluctuations in market demand and the workload associated with vehicle planning and manufacturing,” and marks a sharp turnaround in EV strategy by the Japanese automaker’s new CEO. More from Headlight.News.
Honda Idling Ridgeline Production Until 2028 – Blames Emissions Issues Rather Than Slow Sales
Honda will temporarily idle production of its midsize Ridgeline pickup later this year, though it plans to relaunch the truck in new form for the 2028 model year. The automaker blames trouble meeting new emissions rules. But skeptics say the truck has failed to generate the sort of sales numbers the automaker had been hoping for. More from Headlight.News.
Honda, Mazda Go Big on Hybrids, Disconnect from EVs
Honda reported its first loss in seven decades, largely due to major cuts in its EV program. But the automaker plans a major ramp-up of its hybrid line-up, its CEO revealed. Mazda is following a similar strategy, albeit on a smaller scale, as Headlight.News reports.
Hybrid Sales Set Record, Propped Up Weakening U.S. Auto Market
Hybrid sales set a record in April, accounting for about one in seven new vehicles sold by U.S. dealers – in the process helping prop up an otherwise weakening overall market. By year-end that could reach one in five, and it’s not just fuel prices driving the surge in hybrid demand. Headlight.News has more.
April Brought Gloomy Auto Sales, as Well As Showers
Car sales headed downward in April as gloomy economic news spawned by rising oil prices and higher inflation took the edge off the excitement of the traditional spring buying season. More from Headlight.News.
Automakers Warn Tariffs May Force Them to Drop Entry Models
At a time when the typical buyer now spending around $50,000 to drive off the dealer lot, millions of American motorists are being forced out of the new vehicle market. Budget buyers could soon find their choices even more limited, however, depending upon negotiations to update the U.S. -Mexico-Canada Agreement. How that shakes out may lead a number of U.S. and foreign-owned automakers to drop their most affordable models.
Next-Gen Nissan Rogue Launching as Hybrid Only
Nissan is getting ready to roll out an all-new version of its best-selling product line. But it will be taking a big risk with the 2027 Nissan Rogue. It’s not just the fact that the compact SUV will be offered solely as a hybrid for at least the first year, but the fact that this will be Nissan’s all-new e-Power technology which takes a radically different approach from the hybrids currently on the road. Headlight.News has more.
Kia Set to Launch Electrified Body-on-Frame Pickup in U.S. by 2030
Kia will follow sibling Korean brand Hyundai in launching a midsize pickup, one in what’s expected to be a family of body-on-frame trucks bound for the U.S. market by 2030. The Kia model will be offered with various powertrain options, including a hybrid and an extended-range EV package, reports Headlight.News.
Hybrid Sales Defy Gravity
Auto sales tumbled sharply during the first quarter and could dip further, industry insiders warn. There is a big exception, however. After roughly doubling in 2025, sales of hybrid models rose another 57% through March. Headlight.News has more.
Under Weight of War, Rising Economic Fears, U.S. Auto Sales Could Be Heading for a Crash
U.S. auto sales tumbled sharply in March reflecting growing consumer concerns about record vehicle prices, surging fuel costs and broader worries about the health of the economy. There was one unexpected positive note, however. Headlight.News explains.
Here’s What’s Set to Debut at the 2026 NY Auto Show
Auto shows. Remember them? In the years leading up to the COVID pandemic they were big events for automakers and auto buyers alike, but they’ve seemed stuck in lockdown ever since. Until now, anyway. This year’s New York International Auto Show promises to be the most...